Multiplatform Story Evangelist
Q: What exactly do you do?
A: I do a lot of things - I’m a writer, a producer, an experience designer, a content strategist, a social media storyteller, a transmedia consultant, and a general mutli-platform troublemaker. Anything that involves telling a story using different modes of online and offline media. I’ve worked for major studios and small indie productions and I’ve been a one-man band.
Q: I don’t understand what any of that means.
Q: There’s a lot of stuff here about Twitter. How do you tell a whole story in 140 characters?
A: While there are a number of creators working in microfiction and bite-sized Twitter stories, that’s not really where my interest lies. For me, Twitter is inherently a dramatic medium - a tool for multiple voices in conversation with each other.
Twitter also shares something very important with comic books. Scott McCloud famously wrote that in comics, meaning is created in between the panels. That is, the reader fills in the gap of what happens in the sections that the artists does not draw. Similarly, in social media stories, the audience creates meaning in between the tweets, the blog posts, the status updates, etc.
Social media storytelling, like comics, is a sequential art form.
Q: Why do you do so many projects based on pre-existing material?
A: I’ve always been interested in adaptation. Perhaps it’s a result of too much Orson Welles and Kenneth Branagh in my youth; I’m a sucker for a good Shakespeare re-imagining.
But also, every new art form is built on the backs of its predecessors. Each new way of telling a story has to find it’s own way of reinterpreting the canonical tales of the culture before it can be accepted as a mature medium.
Q: These are some of the most riveting questions and answers I’ve ever read. Where can I find out more about you?
A: First may I suggest an adjustment to whatever medication you’re on. But if you persist, here are some links:
—A Geekerati radio interview about transmedia and the Lizzie Bennet Diaries. I was told that I talk very quickly.
—Interview with New Scientist. This is the one where they call me the “Epic Poet of Twitter.” I wish I had the nerve to put that on my business cards.
—Interview with CNN about #SXSWesteros and social media storytelling.
—An essay about my experiences playing the first Alternate Reality Game.
—I’m interviewed in the book A Creator’s Guide to Transmedia Storytelling, by transmedia superstar Andrea Phillips.
Q: I have an infrequently asked question. Will you answer it?
A: Perhaps. Ask me your question here and I’ll try to get back to you as soon as possible.
Q: Can I hire you?
A: You most certainly can. Contact me here and tell me a little bit about what you’re looking for.