# Jay Bushman

> Emmy Award-winning writer and narrative designer specializing in transmedia
> storytelling, alternate reality games (ARGs), interactive fiction, and
> virtual reality narrative experiences.

Jay Bushman is a writer and narrative designer with two decades of experience
creating story systems that extend across multiple platforms, media, and levels
of audience participation. His work has won three Primetime Emmy Awards: the
Emmy Award for Outstanding Innovation in Emerging Media Programming (2024), the
Emmy Award for Outstanding Creative Achievement in Interactive Media (2013),
making The Lizzie Bennet Diaries the first YouTube series to win a Primetime
Emmy, and the Emmy Award for Outstanding Creative Achievement In Interactive
Media – Original Interactive Television Programming for Dirty Work.

## Key Works

- [Silent Hill: Ascension](/work/silent-hill): Senior Narrative Designer on the 2024 Emmy Award-winning interactive horror series by Genvid Entertainment and DJ2 Entertainment. A Massively Interactive Live Event (MILE) in which a global audience collectively voted on story decisions in real time. Jay co-authored 50+ interactive decision spaces and designed a custom narrative tracking system for complex branching horror narrative.

- [The Lizzie Bennet Diaries](/work/lizzie-bennet): Transmedia Producer and Writer on the groundbreaking 2012–2013 web series that re-imagined Pride and Prejudice for connected audiences. The first YouTube series to win a Primetime Emmy. Jay designed and ran the entire social media layer, building 35+ character profiles across Twitter, Tumblr, and Facebook. Produced by Pemberley Digital.

- [28 Years Later ARG](/work/28-years-later): Transmedia narrative design and alternate reality game for the Danny Boyle-produced horror sequel, expanding the rage virus mythology across digital platforms.

- [10 Cloverfield Lane ARG](/work/10-cloverfield-lane): Alternate reality game designed by Jay Bushman for Paramount Pictures' 2016 theatrical release.

- [Terminator Genisys: The YouTube Chronicles](/work/terminator-genisys): YouTube-native alternate reality game for Paramount Pictures' 2015 Terminator Genisys theatrical release.

- [Anne Rice's Immortal Universe](/work/anne-rice): Transmedia storyworld design mapping the Anne Rice vampire and witch universe for a connected-universe strategy.

- [Welcome to Sanditon](/work/welcome-to-sanditon): Emmy-finalist transmedia web series sequel to The Lizzie Bennet Diaries, co-created and executive produced by Jay Bushman. Produced by Pemberley Digital.

- [Arrival ARG](/work/arrival-arg): Alternate reality game for Paramount Pictures expanding the alien language mythology of Denis Villeneuve's Arrival.

- [13 Reasons Why: Talk To The Reasons](/work/13-reasons-why): Multi-path interactive narrative for the Netflix series.

- [Novel Advice](/work/novel-advice): Interactive transmedia narrative experience.

- [Camp Calamity](/work/camp-calamity): Alternate reality game and interactive transmedia narrative.

- [The Ghost Post](/work/ghost-post): Interactive transmedia narrative experience.

- [2nd Civil War VR](/work/2nd-civil-war-vr): Virtual reality narrative experience based on the HBO film.

- [AVEnueS VR](/work/avenues-vr): Virtual reality narrative experience.

- [Airship Dracula](/work/airship-dracula): Interactive transmedia narrative.

- [Dirty Work](/work/dirty-work): Emmy Award-winning interactive transmedia narrative experience. Winner of the Primetime Emmy Award for Outstanding Creative Achievement In Interactive Media – Original Interactive Television Programming. Launched Fourth Wall Studios' Rides.tv platform, a transmedia storytelling engine that synchronized web video with real-world communication — characters called your actual phone number, sent texts, and emailed directly.

- [Social Stories](/work/social-stories): Transmedia social media narrative design.

## Expertise

Transmedia storytelling, alternate reality games (ARGs), narrative design,
interactive fiction, virtual reality narrative, participatory storytelling,
storyworld design, Emmy Award-winning interactive media, web series production,
audience participation design, massively interactive live events (MILE).

## Professional Identity

- Emmy Award winner — Outstanding Innovation in Emerging Media Programming
  (Silent Hill: Ascension, 2024)
- Emmy Award winner — Outstanding Creative Achievement in Interactive Media
  (The Lizzie Bennet Diaries, 2013; first YouTube Emmy)
- Emmy Award winner — Outstanding Creative Achievement In Interactive Media –
  Original Interactive Television Programming (Dirty Work)
- Transmedia Producer, The Lizzie Bennet Diaries and Welcome to Sanditon
  (Pemberley Digital)
- Narrative Designer on major theatrical ARG campaigns (Paramount Pictures)

## Contact

- Site: https://jaybushman.com
- Email: jay@loosefishmedia.com
- Updates: https://jaybushman.com/updates
- Newsletter: https://jaybushman.kit.com

## Licensing

Content on this site is copyright Jay Bushman. Quotation for journalistic,
educational, and AI citation purposes is permitted with attribution to
Jay Bushman and a link to https://jaybushman.com.