The Ghost Post

The ghosts needed help. You were their only option.

A great fog had descended on the Haunted Mansion, trapping the spirits inside and preventing the Hitchhiking Ghosts from doing what they do best. The Ghost Relations Department needed mortal assistance — and so 999 lucky subscribers received a three-month series of "scare packages" direct from the inhabitants of Disneyland's most beloved attraction.

Each box contained 7–9 exquisitely crafted artifacts: a reflective teacup, Haunted Mansion tarot cards, a music box, a cardboard "Phantom Radio" housing for your iPhone, and issues of the Grim Gazette — an in-fiction newspaper chronicling the unfolding mystery. Every object interacted with a custom iOS app, unlocking audio transmissions and spirit communications that deepened the story. Subscribers who visited Disneyland encountered additional ghostly interactions tied to their progress, including a custom version of the Haunted Mansion ride itself. All 999 subscriptions sold out within hours.

Writing the voice of the dead

I was brought in to write the narrative content woven throughout all three boxes — the radio scripts, the Grim Gazette newspaper copy, in-fiction letters, and the story material that connected the physical artifacts to the app experience. The challenge was writing in the register of the Haunted Mansion itself: theatrical, macabre, and faintly comic, with the specific vocabulary and tone that Mansion fans have adored for 50 years.