Jay
Bushman

Working at the edges of storytelling, technology, and audience participation.

Jay Bushman

Writer. Interactive storyteller. Experiential marketer. Narrative designer. Transmedia producer. Game designer. Franchise strategist. Storyworld builder. Enterprising fabulist. A lot of titles. None of them captures the full picture.

I work in the spaces
between the definitions.

Every project is different from the last, because each has its own unique needs. I've worked on huge IP universes, intimate indie projects, and new media experiments across every platform imaginable. What they all share: I connect audiences to storyworlds, and turn mechanics into meaning.

Latest Update
March 6, 2026

New Project Announcement: "Sleepy Hollow, 1998" ↗

A cozy, nostalgic reimagining of The Legend of Sleepy Hollow, delivered to your mailbox as letters, sketches, and artifacts from the era of cassette tapes, flip phones, and zines. Launching soon on Kickstarter. Join the mailing list for more information. ↗

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Sleepy Hollow, 1998

Stories that
move.

01
The Lizzie Bennet Diaries

The hit transmedia retelling of Pride & Prejudice told across YouTube, Twitter, Tumblr, and more. Emmy Award winner for Outstanding Creative Achievement in Original Interactive Programming.

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The Lizzie Bennet Diaries
02
28 Years Later

Viral ARG marketing campaign for Danny Boyle's long-awaited return to the world of 28 Days Later — expanding the story world beyond the screen.

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28 Years Later
03
Anne Rice Immortal Universe

Narrative strategy and storyworld development for AMC's connected universe based on two iconic Anne Rice book series.

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Anne Rice Immortal Universe
04
Silent Hill: Ascension

Emmy Award winner for Outstanding Innovation in Emerging Media. Senior Narrative Designer on the live interactive streaming series that let a global audience control the Silent Hill universe in real time.

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Silent Hill: Ascension

Dispatches on storytelling across mediums, creative process, pop culture, and whatever rabbit hole I'm falling down at the moment.

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What I Do
Franchise Strategy

IP development, worldbuilding infrastructure, and narrative frameworks that scale across teams, platforms, and years. Story bibles, canon management, and expansion planning for multiplatform universes.

Narrative Design

Interactive storytelling systems, branching narrative architecture, and choice design for games, interactive streaming, and emerging formats. Designed for franchise authenticity and audience engagement.

Transmedia Writing

Cross-platform story experiences that connect audiences to storyworlds beyond the screen — alternate reality games, social media narratives, viral marketing campaigns, and experiential activations.

Fractional Leadership

Head of Story, Creative Director, or Narrative Lead on an engagement basis. Writers' room management, process development, team training, and documentation systems that outlast the engagement.

Clients & Collaborators
Disney ImagineeringDisney Imagineering
Sony PicturesSony Pictures
KonamiKonami
AMC NetworksAMC Networks
HBOHBO
NetflixNetflix
ParamountParamount
MicrosoftMicrosoft
Genvid TechnologiesGenvid Technologies
Bad RobotBad Robot
XboxXbox
LegendaryLegendary
AccentureAccenture
Imangi StudiosImangi Studios
Arizona State UniversityArizona State University
Moth+Flame VRMoth+Flame VR
Pemberley DigitalPemberley Digital

Let's make some trouble.

If any of this sounds like it might be helpful to you and your projects — or if you just want to chat about stories and storytelling — reach out.