YouTube Series
A multi-part YouTube and VR/360 action-comedy series starring Arnold Schwarzenegger and a roster of major YouTube influencers.
A new Terminator has been sent from the future to hunt down and destroy YouTube stars who will become key figures in the human resistance. The YouTubers must band together, and they'll need the help of the original T-800. I wrote and co-produced the series, working with director Charles Paek and a cast of top YouTube creators including Lilly Singh, Toby Turner, and Olga Kay, alongside Arnold Schwarzenegger.
The campaign was one of the first major Hollywood studio attempts to build native content within the YouTube creator ecosystem, reaching audiences directly on the platform they already lived on.